hi Aubrey!

Let's make this yours

Part 1 is a few questions about you and your baking. Part 2 shows what I've sketched so far — colors, lettering, little graphics, and three whole directions — so you can react. There are no wrong answers, and "I hate it" is just as helpful as "I love it." When you're done, tap Email my answers (or Text it) and they'll come straight to me.

📱 On your phone: Email opens your mail app with everything already typed in — just hit send. Text is great for a quick note (very long answers may get shortened by your phone). Your answers also save on this device as you go.

Part 1 · A little about you
1

First, the name.

You're keeping Aubrey's Baked Goods for now — but is anything else tugging at you?

2

If your bakery were a person, what three words describe them?

First words that come to mind — e.g. "sunny, honest, a little cheeky."

3

What's the one thing you want someone to feel?

Biting into your bread, or spotting your table at market — what should wash over them?

4

Which bakes are your heroes?

The 2–3 you're known for or most proud of — the ones that should be front and center.

5

What makes yours different from a grocery-store loaf?

The story, the values, the process — the 2020 starter that survived hurricanes, power outages, and a toddler. Tell me the real stuff.

6

Who are you baking for?

Your dream customer — neighbors, young families, foodies, folks who miss "real bread," visitors to the island?

7

Color & mood — which pulls at you?

Pick the closest, then tell me any colors you love or can't stand.

8

How should the lettering & look feel?

And name any shop, brand, or Pinterest look you admire — hugely helpful.

9

Where do you sell — and dream of selling?

Check what's true today or on the wish list.

10

Your table & packaging vibe?

What should it feel like to receive one of your bakes?

Part 2 · First looks — react away!
11

The three directions.

Three whole vibes for the brand. Look them over — then react to each, pick a favorite, and tell me anything (including "start over, I hate them all!" — genuinely fine).

1 · Salt & Crust
Aubrey'sBaked Goods
warm + coastal · my first pick
2 · Island Bakehouse
Aubrey'sBaked Goods
brightest + most playful
3 · Hearth & Home
Aubrey'sBaked Goods
coziest + most heritage
1 · Salt & Crust
2 · Island Bakehouse
3 · Hearth & Home
Which feels MOST like you?
What would you change? (Love, hate, "make #1 more like #3"… anything.)
12

The colors.

These are the colors on my first look (Direction 1): warm bready tones — flour, wheat, crust — plus a few bright Key West pops.

Flour
Wheat
Crust
Rye
Sea
Coral
Sunshine
How do these colors feel to you?
Any color you love, or one that's a hard no?
13

The lettering.

A friendly, hand-lettered feel: a chunky display for headlines, a marker-y script for little notes, and a clean, rounded font for reading.

Headlines
Baked Goods
Handwritten notes
fresh today!
Reading text
Small batches, big crumb — baked the night before market in my Key West kitchen.
How does the lettering feel?
Too playful? Too plain? Just right? Tell me.
14

The little graphics.

The name lockup, the friendly icons (wheat, waves, sun), and playful stickers for prices and thank-yous.

Aubrey'sBaked Goods
$9
thank you!
How do the graphics feel?
Anything you'd add, drop, or change?
★

Bonus: a phrase you always say.

Something you tell customers, or a line about your starter you love. This often becomes the tagline.

Anything else at all? (Big or small — this is your space.)
That's everything — thank you! Tap Email my answers up top and hit send.— can't wait to build this with you